I saw, but couldn't remember where, some game development community had a small contest where users would develop a game for the Uzebox, and the user with the best game won a Uzebox (one of the variations).This was a year or two back, don't remember much
I was thinking of doing something with the arcade community if I sold enough Uzebox JAMMAs, have some sort of contest for a device or some sort of raffle thing.
Advertise to game development communities? Donations?